Kirk Holstein, the industry relations development research director, highlighted the impressive growth of South Dakota's tourism sector during a recent government meeting. He expressed gratitude to attendees of the recent tourism conference and gala, noting that 2024 was a record-setting year for tourism in the state.

Looking ahead, Holstein shared optimism for 2025, indicating that the tourism department anticipates another successful year. He emphasized the dual focus of the South Dakota Department of Tourism, which includes both the tourism entity, Bridal South Dakota, and the South Dakota Arts Council. Their mission is clear: to enhance the quality of life for all South Dakotans by boosting local economies and fostering meaningful experiences.

Holstein outlined the structure of the tourism team, which consists of five specialized groups, each dedicated to different aspects of promoting and managing tourism in the state. This strategic approach aims to ensure responsible stewardship of South Dakota's destinations while creating enjoyable experiences for visitors and residents alike.

As the state gears up for another promising year in tourism, the emphasis on community engagement and economic development remains a priority, setting the stage for continued growth and success in the industry.