Maryland is taking significant steps to enhance access to no-cost treatment for problem gambling, as highlighted in the recent B&T Committee session on January 29, 2025. The meeting revealed that a new Administrative Services Organization (ASO) has been established to assist providers in connecting individuals to these essential services. Currently, 140 providers are participating in the no-cost treatment program, aiming to reach more residents in need.

Despite the progress, challenges remain. Many individuals still rely on private insurance for treatment, and there is a lack of data on these cases, making it difficult to assess the full scope of the issue. The ASO's marketing efforts have shown that advertising plays a crucial role in increasing awareness and calls for help. However, budget constraints limit their advertising capabilities to just five months a year, leading to a noticeable drop in inquiries when outreach is reduced.

Funding for these initiatives primarily comes from the problem gambling fund, which is currently limited to revenue from table games and video lottery terminals (VLTs). The absence of funding from sports betting, despite a rise in related calls for assistance, has raised concerns among officials. There is hope that future legislation will address this gap, particularly regarding mobile online sports betting, which has not yet been thoroughly studied.

The ASO is also collaborating with the University of Maryland's Department of Psychiatry, enhancing its capacity to educate providers and support individuals seeking help. As the program develops, officials anticipate an increase in the number of people reaching out for assistance, underscoring the importance of continued investment and research in this area. The meeting concluded with a commitment to monitor the evolving landscape of gambling and its impact on public health in Maryland.