Bay City officials are taking significant steps to enhance emergency communication protocols following discussions during the City Council Workshop on January 28, 2025. A key takeaway from the meeting was the proposal to designate a city representative—either the mayor, a public information officer, or another city official—as the primary spokesperson during emergencies. This change aims to streamline communication and ensure that residents receive timely and accurate information directly from city leadership.

Currently, the city coordinates with the county to disseminate emergency messages, but there have been challenges with timeliness and clarity. Council members expressed a strong desire for a unified communication strategy that emphasizes the city's role in emergency management. They believe that residents prefer to hear updates directly from their city officials rather than through third-party channels.

The discussion highlighted the need for a comprehensive crisis communications plan that includes clear protocols for who speaks on behalf of the city during emergencies. This plan would not only improve the speed of information dissemination but also help build trust and rapport with the community. Council members noted that having a familiar face, such as the mayor, deliver critical messages can provide reassurance to residents during crises.

Additionally, the council acknowledged the importance of branding and cohesive messaging across various city departments. A strong, recognizable identity will help residents quickly identify official communications, whether they come from public works, parks, or emergency services.

Moving forward, the council plans to integrate these recommendations into the city's emergency operations plan, ensuring that all officials are aligned on communication strategies. This proactive approach aims to enhance the effectiveness of emergency responses and keep Bay City residents well-informed during critical situations.