Brownsville is gearing up for the Winter Texan season, welcoming an influx of visitors who contribute significantly to the local economy. As the city prepares for the arrival of these seasonal residents, local businesses and attractions are poised to benefit from their presence.

The Winter Texan Expo, a key event for the community, is set to take place on January 23rd at the Brownsville Events Center. This annual event, hosted in partnership with the Welcome Home Rio Grande Valley Association, will feature vendors, raffles, and various activities designed to engage and entertain the winter visitors.

Approximately 53,000 Winter Texans flock to the Rio Grande Valley each year, with many choosing Brownsville for its warm climate and diverse recreational opportunities. Their presence generates an impressive economic impact of $1.9 billion over just four months, supporting local businesses and tourism. Attractions such as the Gladys Porter Zoo and SpaceX draw visitors, enhancing the city’s appeal.

In addition to the economic benefits, the city is also focusing on public safety investments to ensure a secure environment for both residents and visitors. As Brownsville continues to thrive as a seasonal destination, the community looks forward to the positive contributions of Winter Texans and the ongoing growth of its local economy.