In a recent press conference held on December 26, 2024, Houston officials launched the "HPD Holiday Safety and DWI Initiative," emphasizing the importance of safe celebrations during the holiday season. The initiative aims to combat the dangers of driving while intoxicated (DWI) and to reduce traffic fatalities, particularly during a time when festivities often lead to increased alcohol consumption.

Mayor Sylvester Turner highlighted the stark reality of DWI-related incidents, noting that there have been 33 fatalities this year alone, a slight decrease from 39 fatalities last year. He urged the community to make responsible choices, such as utilizing ride-sharing services, to avoid the severe consequences of impaired driving. "A $60 or $70 ride will save you a $10,000 to $15,000 bill if you get a DWI," he stated, stressing the financial and emotional toll of such decisions.

Regional Commander Gerald G. echoed the mayor's sentiments, emphasizing the responsibility of law enforcement to ensure public safety. He announced an increase in police presence on Texas roadways during the holiday season, with a focus on voluntary compliance rather than punitive measures. "We wish that no one is harmed this holiday season," he said, reinforcing the initiative's goal of reducing traffic crashes through education and awareness.

Rosa Villanueva from Mothers Against Drunk Driving (MADD) also spoke at the conference, urging families to have a plan in place for safe transportation if alcohol is involved in their celebrations. She emphasized the importance of educating children about the risks of underage drinking and the availability of safe rides home.

The overarching message from the press conference was clear: the holiday season should be a time of joy and togetherness, not tragedy. Officials are hopeful that through community cooperation and increased awareness, they can significantly reduce DWI incidents and ensure that everyone returns home safely to their loved ones. As the new year approaches, the initiative aims to foster a culture of safety and responsibility on the roads.