The Houston Police Department (HPD) launched a powerful message during its Holiday Safety and DWI Initiative press conference on December 26, 2024, emphasizing the preventable nature of drunk driving. HPD officials highlighted the importance of safe travel options, urging the community to plan ahead and avoid the dangers of driving under the influence.

Rosa, a representative from Mothers Against Drunk Driving (MADD), underscored the urgency of the initiative, stating, "Drinking and driving while intoxicated is a crime. It's 100% preventable, and there's no excuse these days." She called on the public to take responsibility for their safety and the safety of others during the holiday season.

Brenda Sanchez, a survivor and volunteer with MADD, shared her personal story, reinforcing the devastating impact of drunk driving. "I'm grateful to be here to share my story... a lot of people do not get [to see another day] due to others' bad decisions," she said. Her heartfelt message served as a poignant reminder of the consequences of impaired driving, especially during a time when many gather to celebrate with friends and family.

The press conference aimed not only to raise awareness but also to encourage community members to take action. HPD officials hope that the message resonates beyond the holiday season, fostering a culture of safety and responsibility on the roads. As the initiative unfolds, the department anticipates a positive response from the community, leading to a decrease in DWI incidents and a safer environment for all.