Escambia County is set to host an exciting three-day wine and food festival from March 20 to 22, 2024, coinciding with the GL 52 sailing race weekend. This event aims to create a unique culinary experience for locals and visitors alike, drawing inspiration from popular festivals in other regions.

During the recent Tourist Development Council meeting, organizers emphasized the festival's potential to boost tourism and hotel bookings in the area. They are seeking $250,000 in funding to enhance the event's programmatic elements and marketing efforts, targeting key markets such as Nashville, Birmingham, and Atlanta. The goal is to attract around 600 tourists in addition to those attending the sailing regatta, which will feature teams from around the world.

The festival will not only celebrate food and wine but also integrate with the sailing event, allowing guests to mingle with sailors and enjoy a vibrant atmosphere. The collaboration with the city of Pensacola is expected to enhance the overall experience for attendees.

Council members expressed strong support for the initiative, recognizing its potential to elevate Escambia County's tourism offerings. A motion to move the proposal forward was made and seconded, indicating a positive outlook for the festival's development.

As the planning progresses, the festival promises to be a significant addition to the local calendar, aiming to create lasting economic benefits for the community while showcasing the best of Pensacola's culinary scene.