During a recent city council meeting, community members voiced urgent concerns regarding the economic vitality of downtown Fillmore, particularly Central Street. Norma Amaro, a local business owner, highlighted a troubling trend of declining foot traffic and business closures, emphasizing that many residents are unaware of the offerings available in the area.

Amaro pointed out that the loss of the train service has significantly impacted local events and tourism, leading to a slowdown in business. She reported that several shops have either closed or reduced their hours, with some merchants expressing that they are struggling to cover basic overhead costs.

In her plea to the council, Amaro urged for increased visibility and promotional efforts to attract visitors, suggesting the installation of highway signs to direct traffic into Fillmore. She noted that many potential customers pass through the area without realizing there are shops and restaurants available.

Amaro's comments reflect a broader concern among local business owners about the sustainability of their enterprises in the face of dwindling patronage. She concluded her remarks by expressing a desire to collaborate with the council to revitalize the area and prevent Fillmore from becoming a \"ghost town.\"

The meeting underscored the need for strategic initiatives to boost local commerce and enhance community engagement, as residents and business owners alike seek solutions to invigorate the downtown area.