During a recent government meeting, the council addressed a significant agenda item concerning the amendment of a Planned Development District (PD) to permit a multi-tenant monument sign featuring a changeable electronic variable message display. The proposed location for the sign is at the Trophy Club Town Center, situated along State Highway 114.

The council's discussion highlighted the importance of the sign for local businesses, emphasizing its potential to enhance visibility and attract customers. The sign's height was a focal point of debate, with the original proposal set at 35 feet. However, following community feedback, the height was adjusted to a maximum of 32 feet. Council members expressed concerns about the aesthetics of the sign, particularly regarding its LED components, while also recognizing the necessity of effective advertising for local businesses.

Public input was solicited, with several business owners voicing their support for the sign. Vin Lee, owner of Social Oak, shared his positive experiences with similar signage in other cities, asserting that such displays effectively draw in customers. Other speakers echoed this sentiment, underscoring the sign's role in promoting the town center and supporting the local economy.

Despite some reservations about the sign's size and visual impact, the council ultimately leaned towards approving the amendment. A motion was made to approve the sign with specific height restrictions, ensuring it would not exceed 35 feet while allowing for a minimum height of 32 feet. The council's decision reflects a commitment to fostering business growth in Trophy Club while balancing community concerns about aesthetics and visibility.