In a recent government meeting, Jessica Korenko, a graphic design artist, presented the results of the \"Keys Campaign,\" a digital initiative aimed at raising awareness about housing insecurity in Humboldt County. Funded through the REAP grant, the campaign ran throughout June and utilized social media platforms to engage the community and foster discussions around housing needs.

Korenko highlighted the campaign's objectives, which included distilling complex data into accessible messages and humanizing the issue through community interviews. The campaign featured video content showcasing personal stories from local residents, emphasizing the impact of housing insecurity on vulnerable populations, particularly seniors.

The campaign achieved significant reach, with 150,000 impressions across various platforms. Notably, 74% of the audience engaged with the content, a figure well above the typical 10% engagement rate for similar campaigns. The initiative also saw a 130% growth in Instagram followers, indicating a successful outreach strategy.

Challenges included the need to turn off commenting on Facebook due to resource constraints, which limited interaction but allowed for a broader reach among younger demographics. The campaign was also bilingual, ensuring accessibility for Spanish-speaking community members.

Feedback from attendees at the meeting praised the campaign's aesthetic appeal and its ability to resonate with the community. Suggestions for future phases included targeting younger professionals and college students to further engage demographics that are crucial to the housing dialogue.

Overall, the Keys Campaign not only raised awareness but also sparked meaningful conversations about housing challenges in the region, demonstrating the importance of community engagement in addressing such critical issues.