In a recent government meeting, officials discussed a new partnership with Pepsi aimed at enhancing beverage services at various events held in county facilities. The proposal includes a contract that would require event organizers to purchase Pepsi products exclusively, with the goal of reaching a target of 3,000 cases sold annually. This initiative is expected to generate additional revenue for the county, as Pepsi has committed to a $4,000 upfront sponsorship and a rebate of $1 per case sold in subsequent years.

The discussions highlighted the need for better control over beverage sales during events, including popular gatherings like the Renaissance Festival and gun shows. Officials noted that while attendees can still bring their own drinks, the county aims to streamline beverage services by requiring vendors to source their products through the county's agreement with Pepsi. This move is intended to ensure compliance with the case limit and maximize revenue potential.

Concerns were raised regarding the implications of the partnership, particularly regarding the sourcing of Pepsi products. One official expressed ethical concerns about the use of fetal cells in Pepsi's product development, suggesting that this could influence public perception and acceptance of the agreement.

Despite these concerns, the court ultimately voted in favor of authorizing the contract with Pepsi, emphasizing the potential financial benefits and improved service for event attendees. Additionally, the county is set to collaborate with the city for a household hazardous waste event scheduled for February, further showcasing its commitment to community engagement and environmental responsibility.