In a recent government meeting, officials celebrated the success of Suwanee County's \"Soul of Suwanee\" digital media campaign, which garnered first place in rural marketing and received the prestigious Henry Award. The campaign, designed to highlight the county's unique attractions, was recognized for its innovative approach and effective use of digital platforms, including targeted advertising on Meta and Google.

The campaign's success was further underscored by its nomination for the \"Best in Show\" award, a new category introduced by Visit Florida to acknowledge organizations with annual marketing budgets under $150,000. Suwanee County's campaign stood out among 18 categories, which included various forms of advertising such as print, social media, and television.

Officials noted that the campaign achieved impressive engagement metrics, surpassing industry standards in completion and click-through rates. The recognition was attributed to the collaborative efforts of the Tourism Development Council (TDC) board and local commissioners, who provided essential support throughout the campaign's execution.

The meeting highlighted the importance of strategic marketing in promoting rural tourism and showcased the county's commitment to leveraging limited resources for maximum impact. The officials expressed pride in the achievements and emphasized the collective effort that led to this recognition, marking a significant milestone for Suwanee County's tourism initiatives.