In a recent city council meeting, Corsicana's tourism director, Amy, shared significant achievements from her attendance at the Texas Association of Convention and Visitors Bureau (TACVB) Conference in Austin. The Corsicana Visitors Bureau was honored with two prestigious Texas Destination Excellence Awards, recognizing their outstanding contributions to the travel industry.

The first accolade was a third-place award for a community engagement campaign celebrating Corsicana's 175th anniversary. This initiative successfully utilized various marketing strategies, including digital ads and social media, to reach over 456,000 individuals and gain more than 2,800 new social media followers. A highlight of the campaign was the sellout of the anniversary gala, which not only fostered community spirit but also attracted tourists to local events throughout the year.

The second award, also a third-place recognition, was for the best destination marketing campaign related to the upcoming total solar eclipse in 2024. The Corsicana Visitors Bureau executed a comprehensive three-year campaign that positioned the city as a prime viewing location for the eclipse. This effort resulted in a remarkable 100% hotel occupancy rate leading up to the event, showcasing the city's preparedness and appeal.

Amy credited her success to the collaborative efforts of the Corsicana Visitors Bureau board, emphasizing the importance of teamwork in achieving these accolades. The meeting concluded with a photo opportunity for the board members, highlighting their collective contributions to the city's tourism initiatives.