In a recent government meeting, organizers of the Boise Pride Festival unveiled plans for the 2024 event, highlighting a rebranding initiative aimed at better reflecting the city's natural beauty and community spirit. The festival, scheduled for September 13-15, will feature a refreshed artwork design that incorporates iconic local scenes and colors.

The leadership team, composed of representatives from various local corporations, expressed pride in their ongoing collaboration and commitment to the festival's success. They anticipate a continued economic impact of $1-2 million for local businesses during the event, emphasizing their role as a partner in the community.

This year's festival will maintain its status as a free event, with a focus on inclusivity and family-friendly activities. Organizers noted the importance of engaging with Boise State University and the College of Western Idaho students, which influenced the decision to hold the festival in September.

The festival layout will see some adjustments based on feedback from previous years, including changes to the placement of food trucks and merchandise booths to enhance visitor experience. The event will kick off with a rally on Saturday and conclude with a fireworks display, although attendance is expected to remain steady, potentially impacted by weather conditions.

The theme for this year is \"Proud of Who We Are,\" reinforcing the festival's commitment to positivity and community representation. Organizers are excited about the lineup of talent and activities planned, ensuring that the festival continues to be a vibrant celebration for all attendees.