During a recent government meeting, officials discussed the ongoing initiatives and future plans for tourism in the region, emphasizing that the tourism season is far from over despite the arrival of Labor Day. Presenters highlighted a calendar of upcoming events and activities designed to engage various communities and promote continuous tourism efforts.

A significant focus was placed on the development of a virtual museum in collaboration with Magic Studios and the Rochester Institute of Technology (RIT). The project is progressing well, with a testing event scheduled for December 20, where historians and community members will be invited to evaluate the app and website, providing feedback on their functionality and appeal.

The meeting also addressed the upcoming 40th anniversary celebration of the tourism board, set for September 17 at the Cracker Factory in Geneva. This event will showcase the evolution of tourism efforts over the years, including the transition from traditional marketing methods to modern digital strategies.

Additionally, officials discussed participation in the Destinations East trade show in October, which will take place in Niagara Falls. This event will allow local representatives to network with meeting planners and promote small waterfront boutique hotels through strategic partnerships and grant funding.

The meeting concluded with a review of the economic impact of tourism in the region, with recent reports indicating an increase in revenue compared to previous years. Officials expressed optimism about the future of tourism, highlighting the importance of collaboration with local businesses and organizations to sustain growth and enhance visitor experiences.