In a recent city commission meeting, officials discussed the approval of a $3.1 million contract for a new ambassador program aimed at enhancing safety and cleanliness in downtown Gainesville. The program, which has been in development for two years, is part of the city's award-winning downtown strategic plan adopted in November 2022.

The funding will be allocated over three years, with approximately $1 million designated for each fiscal year. The program will employ ambassadors to provide safety escorts, engage with the homeless community, and assist with cleanliness efforts in the downtown area. The initiative is expected to address key concerns highlighted in the strategic plan, particularly the need for a clean and safe environment to foster a vibrant downtown.

The downtown advisory board has already endorsed the program, contingent upon the implementation of quarterly surveys to gauge its effectiveness among local businesses and stakeholders. The ambassadors will work closely with city officials, including the Gainesville Fire Rescue, to enhance community policing efforts and provide a visible presence in the area.

Block by Block, the company selected to manage the ambassador program, has a proven track record with over 140 clients across various U.S. cities. Their services will include safety engagements, hospitality, and outreach, with a focus on building relationships with the unhoused population to facilitate access to necessary services.

Commissioners expressed enthusiasm for the program, highlighting its potential to improve safety for downtown employees and patrons, particularly during late hours. The ambassadors will also play a role in monitoring and reporting issues to city departments, ensuring a coordinated response to community needs.

The funding for the program will come from the downtown strategic plan budget and tax increment financing, specifically allocated for the College Park University Heights area. Officials emphasized that these funds are geographically constrained and cannot be redirected to cover general budgetary gaps.

The commission is optimistic about the program's impact and has built in flexibility to adapt staffing and operational hours based on real-time needs. The contract allows for termination with ten days' notice, providing a safeguard should the program not meet expectations.

Overall, the ambassador program represents a significant investment in the future of downtown Gainesville, aiming to create a safer, cleaner, and more welcoming environment for residents and visitors alike.