During a recent city council meeting, community members highlighted the potential benefits of the upcoming 2028 Equestrian Olympic Games, which are tentatively set to take place at Galway Downs. Holly McMillan, a local advocate, emphasized the opportunity for Norco, known as Horsetown USA, to attract approximately 80,000 equestrian fans. She noted that the event could significantly boost local tourism and economic activity, provided that the city capitalizes on the influx of visitors.

McMillan expressed gratitude to various local equestrian organizations and businesses for their support and called for the establishment of an ad hoc committee to coordinate efforts in promoting Norco as a premier equestrian destination. She mentioned the involvement of numerous equestrian associations, including the United States Equestrian Federation and the American Driving Society, all eager to participate in the festivities surrounding the Olympics.

Scott McMillan, speaking on behalf of Friends of Leaps and Bounds, a facility offering equine-assisted therapy, underscored the importance of horses in therapeutic settings. He urged the city council to support initiatives that showcase the benefits of equine therapy during the Olympics, proposing events such as a parade and ranch tours to educate the public about the transformative power of horses.

Both speakers conveyed a strong desire to enhance Norco's reputation and ensure that the community reaps lasting benefits from the Olympic Games, advocating for a collaborative approach to maximize the event's potential impact.