During a recent government meeting, stakeholders from the West Michigan Sports Commission and local hospitality sectors gathered to discuss the potential impact of a proposed increase in the lodging tax. Mike Gustweiler, representing the Sports Commission, highlighted the organization's significant contributions to the local economy through sports tourism, which has generated approximately $80 to $90 million in visitor spending annually. He emphasized the importance of the lodging tax amendment, which aims to enhance sports infrastructure and attract more visitors to the region.
Rick Wynna, president of AHC Hospitality, echoed Gustweiler's sentiments, advocating for the full 3% lodging tax increase. He argued that this would not only boost hotel occupancy but also create jobs in the hospitality sector. Wynna stressed the need for a robust marketing campaign to promote the region's attractions, including new venues like an amphitheater and a soccer stadium.
Several community members, including Marcus Rignalda and Luke Deane, called for a portion of the lodging tax funds to be allocated to smaller venues. Rignalda proposed a 5% set-aside for these venues, citing their cultural significance and potential for community engagement. Deane shared his experiences in the local music scene, emphasizing the role of small venues in fostering creativity and community identity.
John O'Connor, a city commissioner, supported the lodging tax increase, linking it to the success of past public-private partnerships that revitalized the Grand Rapids area. He urged the county to continue investing in local projects to enhance tourism and economic growth.
Community activist Shantae Paul raised concerns about the proposed amphitheater's funding, arguing that existing historical venues should receive support instead. She highlighted the importance of ensuring that local voices, particularly from the BIPOC community, are included in discussions about development and funding allocations.
Overall, the meeting underscored a collective desire to enhance the region's cultural and economic landscape through strategic investments in both large and small venues, while also ensuring that the needs of the community are prioritized in future developments.