In a recent government meeting, discussions centered around the impact of the SunRail service on local businesses in DeLand, as well as the need for improved transportation routes and marketing strategies. Local business representatives reported a noticeable uptick in customer traffic since the SunRail's introduction, with some establishments experiencing their busiest days of the year. For instance, a local spa noted a return of clients, while a nearby olive oil store celebrated its third-largest sales day.

Despite these positive trends, concerns were raised regarding the current transportation routes, which some described as convoluted. Stakeholders expressed a desire to be more involved in discussions about route optimization to enhance accessibility to DeLand. Additionally, feedback from riders highlighted issues such as too many stops and inconsistent pickup times, which could deter potential users.

The meeting also addressed the effectiveness of a Google AdWords campaign aimed at promoting DeLand as a destination. The campaign has reportedly achieved high interaction rates, particularly for keywords related to the SunRail service. However, officials acknowledged that more time is needed to fully assess the campaign's impact, suggesting a timeline extension into the second quarter of next year for a comprehensive evaluation.

To further improve the SunRail experience, suggestions included enhancing driver engagement and providing better signage that aligns with the downtown aesthetic. The goal is to create a welcoming atmosphere that encourages visitors to explore the area for several hours, boosting local commerce.

As the meeting concluded, questions arose about potential sponsorship opportunities for promoting the SunRail service. Officials indicated that they are prepared to engage with sponsors once a clear marketing strategy is established. The discussions underscored a collective commitment to leveraging the SunRail service to benefit the DeLand community while addressing the challenges that remain.