In a significant move for the rideshare industry, the Driver's Co-op Colorado received a proclamation from local government officials, marking a milestone in community-led transportation initiatives. The co-op, which has developed the first community-led on-demand rideshare app in the United States, aims to empower drivers by ensuring that 80% of each fare goes directly to them, a substantial improvement over traditional rideshare models.

During the meeting, co-op representatives expressed their gratitude for the support from the city council and highlighted the positive impact this initiative has had on drivers' livelihoods. With 2,000 drivers currently part of the co-op and 6,000 riders having downloaded the app, the movement is gaining traction. The co-op's leadership emphasized the importance of community engagement, urging constituents to support the locally owned app.

Isaac, a co-op member, shared insights into the struggles drivers face, particularly concerning declining wages. He noted that the co-op model allows drivers to voice their concerns and work collaboratively towards solutions. Fellow member Mason Lothier echoed this sentiment, stating that the initiative restores power and equity to workers who have historically been undervalued by larger corporations.

The co-op's goals include establishing fixed, transparent pricing for both drivers and riders, addressing complaints about high transportation costs in Colorado. Board member Mohammed DeFala underscored the essential role of transportation in supporting local businesses and tourism.

The meeting concluded with a call for continued support from the community, as the co-op aims to set a precedent for similar initiatives across the country. The proclamation represents not just a recognition of the co-op's efforts but also a commitment to fostering a fairer and more equitable rideshare system in Denver and beyond.