In a recent government meeting, officials discussed the success and future plans of community marketing strategies aimed at enhancing local engagement and economic growth in Lacey. The focus was on expanding outreach to underrepresented communities and promoting local events that foster a vibrant atmosphere for residents.
One of the key highlights was the monthly Lacey Holly Market, held at the Lacey Community Center, which features live music and local vendors. The event is free to the public, encouraging community participation without the need to travel to larger cities for similar experiences. Officials noted that the market has seen increased attendance, with parking often at capacity, indicating a strong community interest.
Additionally, the collaboration with Ricardo's Kitchens has proven successful, offering a more intimate shopping experience with activities such as cooking demonstrations and happy hours. This partnership has been ongoing for nearly two years and aims to support micro-businesses, many of which are in the early stages of establishing their presence in the market.
The meeting also highlighted the importance of creating a gathering space for all ages, with events running later into the evening to accommodate residents' schedules. This initiative addresses the community's need for more late-night activities, as many local businesses close early.
Officials reported that recent events, including a collaboration with a popular food vendor, resulted in record sales for local food trucks and significant community turnout, with one event selling 1,500 burgers. This success underscores the potential for local events to drive economic activity and enhance community spirit.
To further improve outreach, the marketing team is leveraging social media platforms to engage with the community effectively. They are committed to using analytics to refine their strategies and ensure that their messaging reaches diverse demographics.
Overall, the meeting underscored a proactive approach to community engagement, with a clear goal of fostering a sense of belonging and supporting local businesses through innovative marketing and event strategies.