During the recent government meeting, officials reported a significant increase in bike share ridership and operating revenue for the fourth quarter of 2023. Trips surged by 28% compared to the previous quarter, with operating revenue rising by 29%. The Escarte station, launched in December, has quickly become the third busiest station, following San Jacinto and Arts Festival stations.
The meeting highlighted a successful partnership with the PDN Trail Group, which organized a ride-out event at the Escarte station, contributing to its popularity. Overall, the bike share program is nearing a milestone of 120,000 rides and has achieved approximately £600,000 in carbon offsets since its inception.
Officials noted that while ridership had declined in the past two years, there has been a resurgence in 2024, mirroring trends seen nationally as people seek outdoor activities post-pandemic. The annual highlights revealed a 28% increase in ridership for the year, with the county committing to sponsor the Escarte station for $6,000 annually over the next five years. This partnership is expected to enhance community engagement and promote health initiatives along the trail.