In a recent government meeting, officials highlighted the impressive performance of the local arena, which ranked as the 13th top-selling venue in the United States and 25th worldwide based on ticket sales. This achievement reflects not only the caliber of talent the arena attracts but also the robust economic climate in Greenfield.
The arena has also received a nomination for \"Arena of the Year\" from the International Entertainment Buyers Association (IEBA), a first for the venue. Competing against notable arenas in Las Vegas, Brooklyn, Kansas City, and Austin, the nomination is based on business performance and feedback from industry peers. The winner will be announced in early October.
In terms of economic impact, the arena reported a gross impact of approximately $129 million for fiscal year 2024, with attendance reaching 673,000 across 139 events. The venue operated for 270 days, contributing to the local economy and supporting 510 full-time equivalent jobs. Notably, hotel occupancy rates surged during major events, with some concerts driving occupancy to nearly 100%.
The arena's community engagement was also emphasized, with initiatives such as hosting graduation ceremonies and providing tickets to underprivileged schools. The venue's food and beverage partner, Levy, contributed over $700,000 to local nonprofits, showcasing the arena's commitment to community support.
Looking ahead, the arena is set to host Furman University’s full basketball season, starting October 27, and is undergoing a master planning process to enhance its facilities and maintain competitiveness in a crowded market. The design team, which includes local firm LS3P, aims to create a unique sense of place while celebrating the site's historical significance.
With ongoing capital improvements and a focus on financial health, the arena is poised for continued success, reinforcing its role as a key player in the region's entertainment landscape.