During a recent government meeting, significant discussions centered around the proposed signage for a new commercial development near the intersection of Orange Camp Road and I-4. The project, which aims to revitalize an area previously designated for an auto mall, has sparked debates regarding the design, quantity, and placement of signage.

Initially, the development team suggested signage that would closely resemble existing signs across the street at Victoria Park. However, city staff expressed concerns that this approach did not align with the desired aesthetic for the area. As a result, the developers revised their plans to include more substantial signs with masonry bases, adhering to the city’s gateway corridor standards, which limit sign height to a maximum of eight feet.

The proposed signage plan includes a total of five signs: three for individual outparcels, one for a gas station, and a larger plaza sign intended to direct traffic to various businesses. The developers emphasized that the signage is crucial for guiding customers, particularly those arriving from the interstate, and ensuring visibility for the commercial entities involved.

Traffic concerns were also a focal point of the meeting, particularly regarding the potential impact of increased vehicle trips during peak hours. City officials discussed the need for a comprehensive traffic study to assess the implications of the new development on local traffic patterns, especially given the existing congestion at the I-4 exit.

Commissioners expressed a preference for maintaining an eight-foot wall as a sound buffer between the development and nearby residential areas, reflecting community feedback for increased separation. The discussion also highlighted the importance of balancing the need for effective signage with concerns about visual clutter along the roadway.

Ultimately, the commission appeared inclined to support the staff's recommendations while allowing for flexibility in the placement of the plaza sign to enhance visibility without obstructing sightlines for drivers. The meeting concluded with a commitment to further refine the signage plan to ensure it meets both aesthetic and functional requirements for the area.