In a recent government meeting, officials discussed the impact of recent storms on local tourism and the strategies being implemented to revitalize the area. The meeting highlighted the importance of clear communication and collaboration between city officials and local businesses to ensure a cohesive message is conveyed to potential visitors.

Steve Grimes, a marketing representative, outlined the significant shifts in their marketing strategy due to the storms. Initially prepared campaigns were put on hold as the focus shifted to providing real-time information about hotel availability and evacuation updates. The marketing team has pivoted to a new community message, \"Still Shining,\" aimed at reassuring visitors that while some areas were affected, the community remains vibrant and welcoming.

Grimes emphasized the need for aggressive marketing to attract visitors back to the region, particularly as many events have been canceled or postponed. He noted that the messaging would need to be consistent across different communities to avoid confusion among potential tourists. The marketing committee is actively engaging with local businesses to gather data on which establishments are open and operational, ensuring that the public receives accurate information.

Mayor Recker shared insights from recent interviews with Canadian media, highlighting a strong interest among Canadians in returning to Clearwater. He stressed the importance of reassuring potential visitors that the area is safe and ready to welcome them back, even if the experience may differ slightly from what they are accustomed to.

The meeting concluded with a call for collaboration among local businesses and officials to promote the area effectively. Participants discussed the potential for staycation promotions to attract residents from other parts of Florida, as well as the importance of showcasing the region's diverse attractions beyond the beaches.

Overall, the meeting underscored a collective commitment to recovery and resilience, with a focus on rebuilding the local economy through strategic marketing and community engagement.