In a recent government meeting, officials discussed the significant economic impact of sports tourism in the region, revealing that the industry generated over $128 billion in total economic activity in 2023. This figure includes $52 billion in direct spending, with transportation and lodging being the largest contributors. The meeting highlighted the need for more hotel accommodations to meet demand during peak sports events, as many visitors are currently staying in nearby towns due to a lack of capacity.

The discussion also touched on the reliance of local organizations on lodging tax revenue, which constitutes 65% of the budget for the local sports tourism commission. This is a decrease from the national average of 75%, indicating a growing ability to generate event revenue independently. However, Colorado remains one of only 15 states without a statewide sports tourism commission, prompting local leaders to advocate for its establishment to better support events and tourism.

Plans for future growth were outlined, including a strategic plan developed with the Sports Facilities Companies, which aims to enhance local facilities and attract larger events. The commission is currently operating with a small staff of three, which limits its capacity to manage the increasing number of event requests. Despite these challenges, the commission is optimistic about future growth, particularly with the upcoming USA Cycling Road National Championships and the World Wake Association National Championships slated for 2025.

The meeting also addressed the importance of inclusivity in sports events, with efforts being made to accommodate participants with disabilities. Local leaders expressed a desire for more comprehensive reporting on the overall economic impact of sports tourism, suggesting that a quarterly dashboard could provide valuable insights into the sector's performance and needs.

Overall, the meeting underscored the vital role of sports tourism in the local economy and the ongoing efforts to enhance facilities, attract events, and ensure inclusivity for all participants.