In a recent city council meeting, members voiced strong opposition to a proposed ordinance that would allow the installation of digital billboards in Wenatchee. Council members expressed concerns over the aesthetic impact and safety risks associated with such signage, citing overwhelming public feedback against the measure.

One council member highlighted personal experiences, noting that existing billboards in the area serve as distractions, particularly when they change images rapidly. This sentiment was echoed by others, who emphasized the community's desire for beautification over commercialization. \"Billboards don't beautify the streets,\" one member stated, reinforcing the argument that maintaining the current ordinance is crucial for the city's visual appeal.

The council's discussion also referenced a compendium of studies that suggest digital billboards can be distracting to drivers, countering claims made by proponents of the ordinance. Despite the presence of a study on the federal highway's website, its credibility was questioned due to a lack of specific identification.

Councilmember Ewer remarked on the significant public response received, indicating that the community's concerns should heavily influence the council's decision-making process. Another member, Councilmember Cuevas, shared a personal perspective as a business owner, arguing that reliance on billboards for advertising is not conducive to good business practices.

Ultimately, the council voted against the ordinance, with the motion failing to pass. Following the vote, the meeting transitioned to a presentation on the city's pavement program, led by Senior Project Engineer Charlotte Mitchell, who aimed to provide updates on the state of Wenatchee's streets.