In a recent government meeting, officials presented the Outdoor Recreation Economy Plan, a collaborative initiative between Bladen County and White Lake aimed at enhancing local tourism and outdoor activities. The plan, which received approval last year and was formalized with a memorandum of understanding in September, is part of a broader strategy to leverage outdoor recreation as a key driver of economic growth.
The initiative is particularly significant as Bladen County was awarded two of the 35 projects funded statewide, highlighting the region's potential for outdoor tourism. The plan's development involved extensive community engagement, including surveys, focus groups, and interviews, to gather insights on local recreational needs and preferences.
Tourism is already a vital component of Bladen County's economy, with a reported 8.6% increase in tourism spending from 2022, totaling $56 million, of which $8.5 million was allocated to recreation. The plan aims to position Bladen County as a premier destination for outdoor activities in Southeastern North Carolina, promoting its natural assets under the branding \"Mother Nature's Playground.\"
Key goals outlined in the plan include extending the tourism season beyond traditional summer months and enhancing recreational infrastructure, such as multi-use paths and trails. Specific projects mentioned include addressing water quality issues at White Lake and completing a bridge for the Mountain to Sea Trail, which would improve access to outdoor experiences.
The plan also emphasizes fostering a culture of entrepreneurship around outdoor recreation, encouraging local businesses to capitalize on the growing interest in outdoor activities. Young community members, like Hastings McGill, expressed their commitment to enhancing recreational offerings, particularly for activities such as disc golf and pickleball, which are currently underrepresented in the area.
Approval of the plan will enable municipalities to pursue funding and grants, facilitating further development of outdoor recreation initiatives. The meeting concluded with a call for support to implement the plan, which promises to enhance the quality of life in Bladen County and attract both residents and visitors to its outdoor offerings.